Since digital marketing takes place online, it is accessible to a global audience.Considering that, with traditional marketing, you are usually limited to a geographical area, digital marketing allows you to reach a much larger audience, which is done through effective means.
Easy to optimize
One of the benefits of digital marketing is the possibility of having several reports with different metrics analyzing the performance of your campaign. That way, if you notice something that isn’t working as well as you would like, it’s easy to adjust.
You can try different actions, measure which one worked best and select this option as the main tactic for the next campaigns.
Best conversion rates
The conversion of an online customer depends on just one click. This means that, instead of having to pick up the phone or get in your car and drive to a store, you can click on your email, be directed to your website and make a purchase.
You can also learn more about your business from the comfort of your home. It’s an experience similar to what you’re doing now, looking for digital marketing tips.
15 digital marketing tips that every entrepreneur should apply in 2018
There is no doubt that your marketing strategy must be digital. If not entirely, at least in large part of it.
After all, the competition has already realized this need. According to the Content Trends 2017 survey , 71% of respondent companies adopt content marketing, which is one of the possible ways to generate authority and capture leads.
The truth is that consumers and businesses are almost always online. So, you want to be able to reach them, observe their behavior and find out where they spend the most time, agree?
So, take advantage of this list with 15 digital marketing tips and elaborate your actions to make your business grow in a healthy way.
Have your persona well defined
First of all, you need to ask yourself: are my actions directed to the right people? For both traditional marketing strategies and digital marketing, you need to know who you are talking to.
The best digital marketing strategies are based on detailed consumer personalities.
Your research group should include a mix of customers, potential customers, and people outside of your database, but who align with your target audience.
It is important to note that this information must be based on real data. Making assumptions can take your marketing strategy in the wrong direction.
Information such as location, position, income, hobbies, goals and challenges must be taken into account when building your personas.
Build your online presence
With the micro-moment revolution , your company needs to have a strong virtual presence to remain active in the market.
Since people tend to search the internet for products or services before they even leave home, you need to be found by them.
In addition to having a corporate website or a virtual store, it is interesting to identify the social networks that your customers use the most and have an active page on them.
Keep your website up to date
When you hear about a new product or brand, is one of the first things you do to search for it on the internet? In this context, your company ‘s website is the virtual representation of your business or physical store and, often, the consumer’s first contact with it.
Therefore, having a website with always updated content is essential to be able to capture the attention of this potential customer.
At the same time, it can make him browse more pages of the site, in order to learn more about the company and create an identification with it.
Be mobile first
With smartphones, we can say that we had the beginning of the mobile era.Consumers are increasingly making decisions and making purchases on their cell phones.So, the first step is to make your website as responsive as possible.This care allows viewing adapted to any screen size.