Do you know your company ‘s sales funnel ? If you don’t already know, it’s time to learn more about your company. The funnel is a tool that facilitates intelligent management of your sales opportunities.
In terms of digital marketing, this means attracting more people who still don’t know your business through your content, working and nurturing those prospects until they are ready to make a purchase.
Don’t forget the CTA
CTA is the acronym for the English term Call-to-Action , which in free translation would be something like Call to Action.
And that is precisely its objective: to encourage the visitor to do a certain action through a more imperative language.
It can be the download of an e-book or the request for a free trial, for example.
You can work them both in the form of buttons and links in the course of the content itself.
Our tip is to apply A / B tests to identify variations of these CTAs that can generate more results.
As already mentioned, one of the great advantages of digital marketing is the possibility to measure the results of your campaigns with precision.
With the data in hand, it is possible to calculate the ROI of each action and discover, for example, the cost of each lead or each conversion.
So take the time to analyze your strategies and calculate whether the investment is really generating the desired results.
That way, you can maintain steady growth and avoid losses.
Performance: the faster, the better
Invest in optimizing your website to improve performance.
The bounce rate for pages that take a long time to load is usually high.
To reduce this indicator, try to use as few images as possible.
They greatly influence the page load.
In addition, responsive design also contributes positively.
Start capturing leads today with Klickpages
So far, you have seen that every digital marketing strategy starts to work when generating leads, right?
But how will it be done?
It’s simple: no matter what the action is, you need to look carefully on the landing page .
This greatly increases the chance of confirming the desired conversions .And for that task, Klickpages is the ideal tool.Check out just the three basic steps to create your own:
Choose your model : see high conversion options proven through testing.Customize the page : after choosing, edit texts , colors and images, in addition to hiding elements that add little.
Publish : with everything ready, just publish on your own domain, without additional hosting costs.
In this article, you have a list of the best digital marketing tips to build your strategy.
As it was possible to see, proposing campaigns on online channels is essential to be seen, remembered, generate leads and win sales.
Your client is on the internet. What are you waiting for to start interacting with him?
Don’t forget to count on Klickpages to further qualify your results.
Our tool offers a shortcut to your success.