In the middle of the 21st century, it is unthinkable for a company that wants to grow and remain in the online market without having an active participation on the internet. However, there was a time when having a profile on social networks was enough to attract the public.
Nowadays it is important to have a strong presence on the network and a structured online marketing plan to get new customers and retain old ones. To succeed in the typing world, check out the tips that we have separated for you!
Know your audience well
As with any online marketing plan, online is extremely important to know your audience well. Only in this way will you know where to find him and how to talk to him in the best way.
The choice of places and language with which you will make the media must be guided according to the profile of your consumer, there is no point in making a complete online marketing plan if your audience is not on the sites where you are present.
Develop an online marketing plan
Many people think that doing online marketing is simple, however, without detailed and well thought out planning you will just throw money away.
Before you start, do a research on your target audience, as already said, and separate the money you can spend on publicizing your company. With this information it is possible to have an overview of the best places to advertise.
Be sincere and transparent
In the information age it is practically impossible to hide something from your customer. Never lie, because with a brief survey the consumer will discover the truth and your credibility will be compromised.
The ideal is to always clarify the facts and be as transparent as possible. Don’t let your audience discover what happens in your company by third parties, take advantage of the speed of the internet and spread the information first hand
Have an online crisis containment plan
Nobody likes to think about going through a crisis, but it is almost inevitable that one day it will happen to your company. So that at this point you can work the problem in your favor, you already have an online crisis containment plan in place.
With this, at the right time, everyone will know what they should and what they cannot do in the digital environment so that the company does not have a badly scratched image.
Perform AB tests
AB tests work so that you can follow what your audience most likes and give you feedback. With this, your online marketing can be more assertive and bring you even more customers. The test consists of putting two or more campaigns on the air and watching which one generates more conversions.
Keep an eye on results and metrics
Unlike traditional media, online marketing allows you to track results in real time and modify the campaign as needed. For this, it is important that you have well defined the metrics you want to work with.
If your goal is sales, for example, your primary metric should be sales conversions, but if you just want your brand to be seen and remembered by people, your primary metric will be visible impressions. The goals must be chosen when the online marketing plan is produced.
Now you know a little more about online marketing and the tips for creating a successful strategy. Always remember to make a marketing plan before you start, this will help you get more results with less money. Like our page on Facebook and follow the news.
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