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How Does Digital Marketing Work? 5 Indispensable Strategies

Digital marketing works through its strategies. Between them:

  • e-mail marketing;
  • Inbound marketing;
  • content marketing;
  • IF THE;
  • sponsored links;
  • social networks. 

Get to know each one below!

1. Email Marketing

Since we touched on the subject of return on investment, we decided to start our list of digital marketing tools with email marketing , which is the strategy with the highest ROI average among online actions: 4400% .

That’s right! We didn’t miss the number of zeros. 

This means that for every R $ 1 invested your return is R $ 44. 

In contrast, 102.6 trillion emails are sent – and received – every year. That is … 

… don’t expect that you will send an e-mail and have this 1:44 return in your bank account, because nothing is that easy. 

Email marketing is part of a macro strategy called Inbound Marketing, and can also be used in Outbound Marketing strategies .

Regardless of the case, the central idea behind the success of this tactic is to align the shared content with a well-structured campaign.

So, if you really want to invest in amakeritnf email, we recommend that you access the article; “ How to create ZERO email marketing campaigns : 9 steps” . In it you will find an effective way to make your actions more efficient and profitable.

Taking advantage, I would like to leave a spoiler on the tactics of email: automation of email marketing is a fundamental part for you to achieve everything that this strategy can bring. 

In the image below you have access to the result of a Fluent survey that shows that 23% of people over 35 and 22% of people between 18 and 34 years old say that promotional emails often impact their purchase decisions . 

Of course, a large percentage also claims that it is not impacted by email marketing, but we know that marketing works very unconsciously.

In addition, not everyone needs to be impacted by email. There are other channels that are also very efficient.

2. Inbound Marketing

Inbound Marketing is a macro strategy within digital marketing and its premise is that the user does not interrupt the transmission of content and information that needs to be shared by a brand.

The permission marketing engages with the user, making the content that the company generates, part of his purchase journey. 

To learn how to do Inbound Marketing, it is necessary to create user attraction actions for contact with the brand. This means that the user himself comes to you. That’s why Inbound is so confused with content marketing. Because the content is a great attraction when relevant and useful. 

3. Content Marketing 

Content marketing is present in social networks, emails, ebooks, webinars, as part of SEO and also in sponsored links. Whether in video, text or image. 

Basically the communication carried out within what is digital marketing involves content. This content should be:

  • relevant;
  • useful;
  • aimed at a defined audience (persona);
  • considering the sales funnel stage . 

4. SEO

The SEO is another of digital marketing tools. The strategy is built on a set of tactics that aim to optimize the pages of a website to be better positioned organically (without needing you to pay for it), within search engines like Google .

More than 80 thousand searches are carried out by SEGUNDO on Google and about 67% of the clicks of these searches are made in the first 5 results of the page.

Being in the top positions with relevant content is essential for a company that wants more traffic to the site, greater relationship with users and also better conversion rates . 

5. Sponsored Links

Sponsored links or paid ads should not be overlooked in your digital marketing strategy. About 25% of companies use ads to reach their sales goals . 

There are dozens of ad campaign options, among the most used are: 

  • advertise on Facebook;
  • create campaigns on Google Adwords whether in display or search campaigns;
  • Twitter;
  • Youtube;
  • Instagram and more. 

6. Social Networks

Probably creating a page on the main social networks was the first thing you did before you started researching what digital marketing is about.

55% of buyers conduct research on social networks, in addition there are billions of users registered on different platforms such as: 

  • Youtube;
  • Facebook;
  • Twitter;
  • Instagram;
  • LinkedIn. 

In addition to a giant audience, within what is digital marketing, social networks still offer:

  • reduction of the time required for sales contact;
  • access to a greater number of leads;
  • deeper relationships with customers;
  • higher lead conversion rates;
  • shorter sales cycles.