Digital marketing, as you might imagine, was born with the explosion of the internet in the 1990s, when personal computers and dial-up connections began to invade the homes of millions of people.
At that time, the technology was very limited and the pages quite simple. The interaction between companies and customers was practically non-existent and communication was unilateral. It was called Web 1.0 .
Around the 2000s, technology advanced, the number of Internet users increased and digital marketing began to take shape. It was at this time that the first social networks appeared and Google gained space as a search tool.
With more people connected, companies began to invest more and more in online advertising and new ways of relating to the public.
The era of Web 2.0 began , more participatory and centered on the interests of the audience, which we live in today.
What Are The Advantages Of Digital Marketing
You can see how digital marketing has transformed the relationship between companies and their consumers. But why is this strategy important? What are the real benefits for your business?
Check out some of the main advantages of digital marketing:
1. More Interactivity With The Audience
One of the characteristics that make digital marketing more and more adopted in relation to traditional media is the interactivity with the public that it offers.
Think about it: a newspaper advertisement or a TV ad represents a one-way communication model. The brand conveys a message, but does not establish a dialogue with the audience.
With digital channels, on the other hand, the public is able to interact with brands, give opinions on products and services and share content, all with a single touch.
2. Allows You To Precisely Target Your Audience
One of the biggest problems with traditional marketing is that there is no control over who is impacted by a campaign. It is even possible to choose a newspaper or TV station that is more aligned with the profile of the brand’s target audience, but this does not guarantee that these people will have a real interest in the product or service.
With digital marketing, on the other hand, it is possible to target messages and content to the right people. That is, only for those users with the ideal profile for their goals.
In online channels, you can segment your audience with much more precision through characteristics such as age group, gender, education level, geographic location and even tastes and consumption habits!
Thus, you have a more accurate campaign and that really talks to the consumer. And when your content is aligned with the interests of the public, the chance that they will do business with you is much greater.
3. Cost Savings
Have you ever stopped to think about how much it costs to invest in an offline marketing strategy, such as a series of ads on TV or in a major newspaper? Believe me, it is very expensive!
Digital marketing, on the other hand, requires fewer resources and professionals to be put into practice. Ads on social networks , for example, require only a fraction of the investment of an offline strategy.
In addition, as it is possible to segment the audience with much more precision, resources are invested much more efficiently, reducing waste.
4. Any Company Can Invest
As digital marketing is a much cheaper strategy than traditional marketing, we can say that it is also more democratic!
While TV commercials, advertisements in newspapers and billboards tend to be actions reserved for large companies, digital marketing can be applied by anyone.
The internet allows even small digital entrepreneurs, such as Producers and Affiliates , to use online channels to advertise their brands and products without spending a lot and without needing large teams.
5. Allows You To Analyze And Measure Actions
When you advertise in a magazine, you can hardly determine how many people were affected by the content and the percentage of them who purchased the product or service after viewing the piece.
This does not happen with digital marketing!
Thanks to segmentation, you are able to direct your communication to the exact profile of your target audience. In addition, online tools allow you to track campaign results in real time with complete accuracy.