Do you know what is the most appropriate marketing model to increase sales for a business? In fact, this is a difficult question to answer, after all, choosing the best option for each company depends on a number of factors.
Some will say that it is traditional marketing, that aimed at classic media such as TV and newspapers. Others will say that it is digital marketing, with a total focus on the web and making use of new communication tools.
However, to answer this question it is important to understand in fact what are the differences between traditional and digital marketing, going beyond the means that each of them uses.
Do you want to know what these differences are and identify which of the two styles is best suited to your business? Then keep reading this post !!
How does traditional marketing work?
As we said, traditional marketing is one that uses the classic means of communication to spread a message and promote a product or service, such as radio, TV and print media ads.
Therefore, his approach is very direct, interrupting the client with messages about a solution while he watches TV, listens to the radio or reads some printed material.
As it involves the production of advertising pieces and exhibition costs in communication media, investments for a promotion through traditional marketing have always been high.
In addition, it is worth remembering that measuring the results of a traditional promotion strategy is difficult to do, requiring the customer to be asked if the purchase was motivated by an advertisement at the time of purchase to be sure of its efficiency.
Among the traditional marketing actions, we can also highlight outdoor advertising, leafleting actions, merchandising in physical stores and telemarketing, which still receive large investments today.
How does digital marketing work?
With a total focus on the web, digital marketing seeks to use several modern means of communication – such as search engines, blogs, social networks and YouTube channels – to promote your company and spread a message to your customers.
In this sense, it is the marketing modality that has attracted the most attention in recent years, and it is not by chance. After all, with each passing year, the internet and social networks are more present in people’s daily lives.
In this regard, if you still have doubts, just check out how the number of people using the internet on their smartphones grows at an alarming rate. According to data from the latest ICT household survey , more than 126.9 million Brazilians use the internet in their daily lives.
Such an impressive number highlights the importance of investing in strategies to ensure that a company reaches the public before its competitors do that, right?
In addition, digital marketing is a strategy focused on results. Therefore, it allows professionals to have access to practically all the information about their promotional campaign, which is very important to achieve even better results.
Another characteristic of digital marketing is that it is less intrusive than traditional, facilitating the way for your customer to reach your company.
What The Differences Are Between Traditional And Digital Marketing:
1. Disclosure of the message
In traditional marketing, the message is played interruptively, with the expectation of generating interest in your customer, even if he is not looking for your solutions.
In digital marketing, your customer is attracted to your brand, which makes itself available to help with your daily doubts and problems.
In this case, Inbound Marketing – known as attraction marketing – is a great strategy that may not work in traditional marketing, but that can be successfully applied in digital marketing.
2. Analysis of results
In traditional marketing, the analysis of results is done after the ads are served, requiring the conduct of post-purchase surveys with customers.
Digital marketing allows you to track metrics and analyze results in real time, allowing adjustments in a timely manner.
That way, you’ll know exactly how many people viewed your messages and how many of them completed their product or service purchase.
3. Campaign segmentation
In order to reach the target audience of your company in a traditional marketing action, it is necessary to rely on the relevance of the communication channel, based on the information in the medium.
In that case, your message will be shared with people who are not part of your target audience, just to ensure that a portion of potential customers is reached by your messages.
With digital marketing, this is different. To reach your target audience, you can rely on the information available online to reach your customers. This will increase your conversion rate and return on investment for your marketing strategies.
4. Production speed
In traditional marketing, the production of promotional pieces is slow, as it depends on a number of factors to ensure its delivery. Print ads need to be created in advance, just as VTs and spots need to be authorized by TVs and radio.
The opposite is true in digital marketing. Practically as soon as the artwork or ad text is created, it can now be made available online.
5. Investment required
Placement costs are also high in traditional marketing, often with values that hinder the investment of small and medium-sized companies. In digital marketing, the costs are much cheaper. With less than R $ 100.00 any company can now communicate with its customers efficiently.
6. Interaction with the public
In traditional marketing strategies, it is almost impossible to allow a company to interact with its customers. To hear them, it would be necessary to invest in a service platform and professionals to answer customer calls, with high maintenance costs.