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Digital Marketing Vs Traditional Marketing

Do you know what is the most appropriate marketing model to increase sales for a business? In fact, this is a difficult question to answer, after all, choosing the best option for each company depends on a number of factors.

Some will say that it is traditional marketing, that aimed at classic media such as TV and newspapers. Others will …

How Does Digital Marketing Work? 5 Indispensable Strategies

Digital marketing works through its strategies. Between them:

  • e-mail marketing;
  • Inbound marketing;
  • content marketing;
  • IF THE;
  • sponsored links;
  • social networks. 

Get to know each one below!

1. Email Marketing

Since we touched on the subject of return on investment, we decided to start our list of digital marketing tools with email marketing , which is the strategy with the highest …

Digital Marketing Glossary

The digital marketing is full of concepts and technicalities. You need to know them  to understand how online marketing works . Here are some concepts that may come up during your research and learning about digital marketing.


A website is a virtual place on the internet that stores content about your company, products and services. It’s that simple. When …

How Digital Marketing Came About

Digital marketing, as you might imagine, was born with the explosion of the internet in the 1990s, when personal computers and dial-up connections began to invade the homes of millions of people.

At that time, the technology was very limited and the pages quite simple. The interaction between companies and customers was practically non-existent and communication was unilateral. It was …